01
Abdulmajeed Abdulrauf
Chief Operating Officer
Leadership
Stewardship for
the long term.
Our leadership philosophy combines entrepreneurial courage with the systems, accountability and governance required to build lasting institutions.
Founder & Group leadership
Yahaya Buhari Ali
Founder & Chief Visionary Officer
Entrepreneurship starts the journey. Stewardship ensures it continues.
Yahaya Buhari Ali founded YBI Group with a conviction that African businesses can be built with the structure, talent and values to endure beyond their founders. His role centres on long-range vision, portfolio direction, culture and the development of independent leadership across the Group.
As YBI Group grows, its leadership model is designed to move decision-making closer to capable teams—supported by clear accountability, group-wide standards and responsible governance.
Group executive team
Leadership across
the Group.
Our executive team provides coordinated leadership across operations, finance, marketing, creativity and people—supporting every YBI company with shared standards and clear accountability.
02
Adamu Yakubu Suleiman
Chief Financial Officer
Adamu Yakubu Suleiman is a finance professional with an academic background in Accounting from Ahmadu Bello University, Zaria, and experience in financial management, planning, reporting and business operations. As Chief Financial Officer of YBI Group, he provides strategic financial oversight across the Group, promoting accountability, effective resource utilisation and sustainable growth. Supported by professional training in accounting, budgeting, corporate finance and strategic financial planning, he brings financial discipline, transparency and responsible stewardship to the Group’s leadership and decision-making.
03
Umar Faruk Lawal
Chief Marketing Officer
Umar Faruk Lawal, popularly known as Autan Mama, is a business and marketing professional with expertise in marketing strategy, business development, client relations and growth. Born and raised in Kaduna, he holds a B.Sc. in Public Administration from HNAUB. Faruk began his entrepreneurial journey as a student and joined YBI in 2016 as one of its pioneer team members. Through consistent growth and dedication, he rose to become Chief Marketing Officer, helping drive the Group’s market development and long-term growth.
04
Hassan Sani
Head of Human Resources
05
Ahmad Aminu Ashiru
Deputy Director, Human Resources
Ahmad Aminu Ashiru is a strategic human resources and organisational leadership professional specialising in talent development, people management, employee relations, performance management and workplace culture. As Deputy Director of Human Resources at YBI Group, he supports the development and implementation of people systems, staff capacity-building initiatives and professional standards across the organisation. With professional certifications and specialised training in human resources, leadership and management, he brings a disciplined, structured and people-centred approach to organisational effectiveness.
06
Buhari Buhari Ali
Creative Director
Buhari Buhari Ali is a creative professional specialising in brand strategy, visual communication and multimedia production. As Creative Director of YBI Group, he leads the development and execution of creative ideas across the Group, transforming business objectives into compelling content and cohesive brand experiences. Through a combination of strategic thinking, creativity and production expertise, he helps strengthen YBI’s brands, improve audience engagement and support the Group’s overall growth.