Built to Serve Today. Designed to Last.

Yahaya Buhari Ali

Founder & Chief Visionary Officer

Yahaya Buhari Ali is the Founder and Chief Visionary Officer of YBI Group, a Nigerian entrepreneur and institution builder committed to building businesses that outlive their founders. He provides long-term vision, portfolio direction, cultural leadership and strategic oversight across the Group. Guided by responsible stewardship and structured growth, he leads YBI’s expansion across branding, multimedia, consulting, real estate, mobility and consumer ventures while developing the people and systems required for sustainable, multigenerational impact.

Abdulmajeed Abdulrauf

Chief Operating Officer

Adamu Yakubu Suleiman

Chief Financial Officer

Adamu Yakubu Suleiman is a finance professional with an academic background in Accounting from Ahmadu Bello University, Zaria, and experience in financial management, planning, reporting and business operations. As Chief Financial Officer of YBI Group, he provides strategic financial oversight across the Group, promoting accountability, effective resource utilisation and sustainable growth. Supported by professional training in accounting, budgeting, corporate finance and strategic financial planning, he brings financial discipline, transparency and responsible stewardship to the Group’s leadership and decision-making.

Umar Faruk Lawal

Chief Marketing Officer

Umar Faruk Lawal, popularly known as Autan Mama, is a business and marketing professional with expertise in marketing strategy, business development, client relations and growth. Born and raised in Kaduna, he holds a B.Sc. in Public Administration from HNAUB. Faruk began his entrepreneurial journey as a student and joined YBI in 2016 as one of its pioneer team members. Through consistent growth and dedication, he rose to become Chief Marketing Officer, helping drive the Group’s market development and long-term growth.

Hassan Sani

Head of Human Resources

Ahmad Aminu Ashiru

Deputy Director, Human Resources

Ahmad Aminu Ashiru is a strategic human resources and organisational leadership professional specialising in talent development, people management, employee relations, performance management and workplace culture. As Deputy Director of Human Resources at YBI Group, he supports the development and implementation of people systems, staff capacity-building initiatives and professional standards across the organisation. With professional certifications and specialised training in human resources, leadership and management, he brings a disciplined, structured and people-centred approach to organisational effectiveness.

Buhari Buhari Ali

Creative Director

Buhari Buhari Ali is a creative professional specialising in brand strategy, visual communication and multimedia production. As Creative Director of YBI Group, he leads the development and execution of creative ideas across the Group, transforming business objectives into compelling content and cohesive brand experiences. Through a combination of strategic thinking, creativity and production expertise, he helps strengthen YBI’s brands, improve audience engagement and support the Group’s overall growth.